Read Online Article Critique: Does Online Relationship Marketing Enhance Customer Retention and Cross-buying? - Kurt Grashaw | PDF Online

Read Online Article Critique: Does Online Relationship Marketing Enhance Customer Retention and Cross-buying? - Kurt Grashaw | ePub

Due to the increasing economic function of the internet, it is important to recognize customer reactions to relationship marketing in an online setting. In Chiung-Ju Liang, Hui-Ju Chen and Wen-Hung Wang’s research article, “Does Online Relationship Marketing Enhance Customer Retention and Cross-buying,” the authors discuss how customer loyalty plays an important role in

Title : Article Critique: Does Online Relationship Marketing Enhance Customer Retention and Cross-buying?
Author : Kurt Grashaw
Language : en
Rating :
4.90 out of 5 stars
Type : PDF, ePub, Kindle
Uploaded : Apr 13, 2021

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